Forget the ubiquitous baseball cap, the hottest men’s item for fall 2012 is the beard. Top men’s wear labels such as Simon Spurr, Band of Outsiders and Carlos Campos incorporated facial hair into their looks and this perennial doesn’t appear to be going away any time soon.
“Men’s wear is very much about nuances, and a man’s grooming regime is equally as important as the clothes he wears,” said Spurr. “A manicured beard paired with an immaculate suit speaks volumes about the man wearing it.”
Fittingly, Gillette, which sponsored the men’s shows at Made Fashion Week, held court throughout the week at the Blind Barber pop-up barber shop on the 8th floor of Milk Studios. Other grooming activities included the Parsons Panel Discussion with hip-hop artist and actor, Common.
“Facial hair reinforces you’re a man, it keeps you genuine," said Common. “A beard is a man’s best accessory and an expression”
The Gillette for Made Fashion Week campaign was also established in conjunction with the launch of the new Gillette Fusion ProGlide Styler, a styling tool launched last month to target men with facial hair. Recognizing that facial hair styling is an important part of a guy’s overall style, the new tool helps facial hair stylers master their facial hair style with ease.
"I’m a big fan of facial hair, provided you make it look like you actually care,” said Campos. “It’s important to keep it somewhat well groomed – even if you’re going for the super bushy beard thing. Try to keep it tight."
Photos by Chris Swainston