Showing Today | Preen
Preen are Justin Thornton and Thea Bregazzi, who first met at the age of 18 in the Isle of Man where they both grew up.
Upon graduating from college, Justin designed the successful 2nd Life Collection for designer Helen Storey. Thea worked as a fashion stylist, as well as designing and producing work for special commissions. The duo first designed together when asked by Helen Storey to consult on her Autumn/ Winter ‘96/’97 collection.
The success of this collaboration inspired the launch of their own label, “Preen.” The first collection featured extravagant Victorian/ punk inspired pieces, embellished with peacock feathers and antique lace and pearl buttons. These one- off pieces were sold from their tiny atelier/ boutique on Portobello Road, which quickly became a haven for stylists, media types, and celebrites.
Subsequent collections have built on early success with increasing sales and extensive press attention. Preen’s debut at London fashion week have propelled them to the top of the new stable of London designers. Preen have since gone on to develop and nurture their own unique style and have been showing their collection during New York fashion week since the Spring/ Summer ’08 season. The duo’s first time showing in New York received critical acclaim, and they have continued showing there ever since.
A strong and individual look, Preen is instantly recognizable as cool and desirable with an injection of pure rock and roll.