MADE FOR PERONI: Winner Announced

There’s no future for fashion if we don’t invest in the kids. MADE, Peroni and Parsons are making sure there’s a helping hand for recent graduates. The first ever MADE for Peroni, Young Designer awards saw recent graduate 26-year-old Nolan Bellavance, beat 9 other candidates from the Parsons New School For Design, to win a spot on Made Fashion Week’s February 2013 schedule.

In addition there was a $25,000 contribution towards producing Bellavance’s collection. The judging panel of industry insiders included London based designer Antonio Berardi, a "hero" of prize-winner Bellavance, Italian photographer and director Francesco Carrozzini and Simon Collins, Dean of the School of Fashion at Parsons.

Londoner, Jason Paul McCarthy another panel member and Professor of Fashion at Parsons and a key creative force behind the MADE for Peroni Young Designer Award, emphasized the support for the designer over the cash element of the prize. McCarthy labeled the award an attempt to refresh the New York fashion scene with a new wave of young design talent. The award also includes mentoring on sales, media, design and help with the difficult to master and uber important production process; all the key to enabling catwalk dreams to evolve into commercially viable business.

Bellavance’s winning concept for a Fall 2013 collection was a print and embossed leather theme. Unsurprisingly, on hearing he’d won, he was overjoyed and called the award, "a dream come true". After the formalities Nolan told me his consideration is always to design something wearable and empowering. Which sounds as good as his collection looked.

Photography by Amanda Hakan

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