Grace, wit, charm and charisma were four apt words when taking in the looks worn by four models gazing deep into the photographers lense at the Erin Fetherston presentation. As the summer sun set over the open-air terrace at The Standard hotel, industry guests were treated to a new season of day and evening wear designed by a member of America’s new generation of fashion talent.

All the codes of the Fetherston woman (and girl) were present, the endless femininity, the high waists, the wispy strapless dresses, demure plays on the décolletage with the spirit of nonchalant young-lady-ness or flowing, womanly elegance pervading everything. This season Fetherston chose a bright palette. “I used a blend of my signature colors which are black, ivory, blush and gold and all these vibrant sorbet colors of tangerine, pink corals and limes," said the designer at the presentation.

Performing live at the presentation and wearing a dress from the collection was singer Alexandra McDemott who features in the Fetherston lookbook. As she sang a rendition of Valerie by The Zutons, models wearing the collection swayed to the beat in amongst the crowd. Their natural make-up and zipper headbands completed the Fetherston, Grecian nymph look. The airy and thin materials gave serenity while the piercing colours gave a little bite to all the girly sweetness. “I worked with what’s called an ombre or couleur dégradé," explained Fetherstone on the dye process, "perfecting that takes a lot of work but once we had it, it was a lot of fun to play with the most saturated end of the color spectrum then ruching it or twisting it so that the color felt a little more experimental.”

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