Fashion Night Off-Kilter: Caroline de Maigret & Johan Lindeberg

“My butt! How proud could I be?!” laughs French model Caroline de Maigret speaking from Paris as a kooky image of her bending over a construction gate shot by Johan Lindeberg is being fly-postered across New York on the morning of Fashion Night Out. “I never did a bathing suit or lingerie shoot and at thirty-seven years of age, to see my butt on this wild poster campaign is just fun.”

The image was taken by designer and photography lover Johan Lindeberg who has begun a photo diary come mood-board on the site for his BLK DNM jeans. “Inez and Vinoodh are big fans and told me about Johan so I went to visit the store,” says Caroline, “as I arrived I saw clothes passing me and it just looked like my wardrobe but better, it was like watching everything I own which is always quite androgynous, go into this store. I asked to meet Johan and right away he took some photographs of me. About two months later he called me and asked to do the ad.”

Johan and Caroline took a day to roam around Paris with his camera and a few looks but the image used for the ad campaign arrived by chance. “We were in le Marais and there was all this construction going on and suddenly we felt this real May ‘68 punk spirit. In the ’60s and ’70s there were what were nicknamed ‘les bleus en noir’ going around Paris who were the rebellious kids. I just wanted to climb the gate and up into the construction and Johan said, “you need to do it!”

The modeling career of Caroline de Maigret is unique and signals the dawn of a new day not just for fashion but for society because it began flourishing two years ago when she turned thirty-five. Previous to this she was running her own independent record label, Bonus Tracks, that supported underground Parisian rock bands. Her long-term partner is Yarol Poupad, lead guitarist of French band FFF who achieved huge domestic success in the 90s.

Recently, Caroline shot a ten-page spread for French Elle, American Elle has been profiled in Gentle Woman, i-D magazine, Interview magazine and has been cast by Karl Lagerfeld to walk every Chanel show despite the fact that her frame is that of a woman and not the sample size of a skinny post-teen. “It’s funny because at thirty-seven I feel that I finally have a face that is in step with my mind. I finally feel serene, I’ve found my weaknesses in who I am and learned to live with them. I’m more carefree and laidback than I used to be because I did a lot of work on myself which was a big step for me to move into being a more mature woman. I’m proud that my success is happening now because I have more to say and I find it super interesting how society is responding to me.”

Yesterday Caroline walked her son to his first day back at school and today she’s packing to fly to New York for a modeling job and attend shows such as Alexander Wang, Olivier Theyskens and Proenza Schouler. We’ll see you at the Alexander Wang party Caroline, it’s going to be a big one.

All photography by Johan Lindeberg

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