Showing Today | Rad Hourani

"I started imag­in­ing clothes the same way I started cre­at­ing images: with a sense of curios­ity and inno­cence dri­ven by my no- background back­ground. No school. No teach­ers. No telly. No bound­aries. No for­mat­ting. I like the idea of a world that we could live and shape by our­selves, only by observ­ing. Each our own. My clothes have erupted from this world of mine. They are asex­ual, asea­sonal, they come from no place, no time, no tra­di­tion, yet they could be home any­where, any­time. They exude a sense of dis­creet chic, the essence of time­less style, drawn on a mono­chro­matic and graph­i­cal can­vas. Palette of blacks, touches of pure whites and intense reds. Sophis­ti­cated, mod­ern clas­sics for anti- conformist individuals"

Designer, vision­ary, artist — Rad Hourani rein­vented fash­ion by tran­scend­ing its con­ven­tions, cre­at­ing a uni­sex lux­ury that is chang­ing women’s and men’s wardrobes since he launched his name­sake label in 2007 in Paris. He launched RAD by Rad Hourani in 2009 in New York and been show­ing there his main line since 2008. He fol­lows no gen­der, no sea­son, no rules, epit­o­mis­ing the very mod­ern val­ues of free­dom, pas­sion and uni­sex elegance.

RAD by Rad Hourani’s sec­ond col­lec­tion will be avail­able online and in stores at the same time as the show will be streamed live from Milk Stu­dios. There’s no need to wait six months to have access to the col­lec­tion. Rad Hourani will be the first high end brand to do this in the industry.

Related Stories

New Stories

Load More


Like Us On Facebook