Showing Today | Rad Hourani
"I started imagining clothes the same way I started creating images: with a sense of curiosity and innocence driven by my no- background background. No school. No teachers. No telly. No boundaries. No formatting. I like the idea of a world that we could live and shape by ourselves, only by observing. Each our own. My clothes have erupted from this world of mine. They are asexual, aseasonal, they come from no place, no time, no tradition, yet they could be home anywhere, anytime. They exude a sense of discreet chic, the essence of timeless style, drawn on a monochromatic and graphical canvas. Palette of blacks, touches of pure whites and intense reds. Sophisticated, modern classics for anti- conformist individuals"
Designer, visionary, artist — Rad Hourani reinvented fashion by transcending its conventions, creating a unisex luxury that is changing women’s and men’s wardrobes since he launched his namesake label in 2007 in Paris. He launched RAD by Rad Hourani in 2009 in New York and been showing there his main line since 2008. He follows no gender, no season, no rules, epitomising the very modern values of freedom, passion and unisex elegance.
RAD by Rad Hourani’s second collection will be available online and in stores at the same time as the show will be streamed live from Milk Studios. There’s no need to wait six months to have access to the collection. Rad Hourani will be the first high end brand to do this in the industry.