BAUDELAIRE MEETS VENUS FLY TRAP: Ostwald Helgason
Beloved of the street style bloggers since they launched their label in 2008, German Suzanne Ostwald and Icelandic Ingvar Helgason (also a couple) made their NYFW debut last season, despite being based in London. But it seems it’s the American buyers who really get their preppy-luxe aesthetic – Opening Ceremony were one of their first accounts, after all.
For aw13, the look was private-schoolgirl-interning-at-teen-Vogue – natty, shrunken suiting in navy and gold brocade, a panelled silk tennis dress in rich purples and electric blue, clashing stripes and plaids and even a grey marl sweater featuring French poet and philosopher Charles Baudelaire. Another reference was 1986 schlock horror, Little Shop of Horrors, the story of a homicidal Venus Fly Trap – and the killer flower as motif adorned baseball caps, tailored board shorts and another burgundy sweater.
In fact, there is an ironic sense of humour to everything this duo does – they actually met while working for Marjan Pejoski, the designer responsible for Bjork’s infamous Oscar "swan" dress. Colourful and irreverent, their designs are the stuff that great street style is made of.