Peter Som's DIGITAL RUNWAY PRESENTATION
This Season, MADE fashion week designer, Peter Som chose to do a digital presentation to the soundtrack of Northern Lights by new Scandinavian artist, Kate Boy.
According to Som, the AW13 collection was inspired by the “crazy-quilt eclectic mash-up of early eighties NYC downtowners photographed by Amy Arbus, mixed with the romance of Paris”. The prints were collaged together and mixed graffiti with florals and polkadots. The long and lean silhouette, doubtlessly inspired by Paris Left Bank met Avenue A, NYC by way of maxi fake fur clutches in acid hues and luxe bomber jackets.
Filmed in a couple of takes at Milk studios, designer Peter Som’s decision to express his collection through a digital presentation mirrored everything that MADE fashion week encourages its designers to do – experiment with ideas and different media platforms in pursuit of a creative high that takes the final result to the next level.