LONDON SHOWROOMS OPEN: NASIR MAZHAR'S FUTURE STREETWEAR
Each season the British Fashion Council hosts the London Showrooms in Bastille, Paris. This season nineteen up and coming young fashion designers from the UK are in one showroom until March 7. In the first of a series of four posts, we profile our pick of the best on the cutting edge of streetwear, all them names to know and watch. First up, Nasir Mazhar.
Mazhar labeled his latest presentation "an illegal 1960s grime club from the future" with the autumn/winter 13 collection modeled by rapper Shystie and her backing dancers who performed. Nasir Mazhar, a twenty-something, London born, hat designer first made headlines after many of his most outrageous pieces, think updated Stephen Jones or Philip Treacy, were worn by fashion’s high priestess of pop, Lady Gaga. Mazhar is also gaining a cult following amongst streetwear aficionados for his clipped brim caps, accessorized with a nifty school kid’s issue STADTLER pencil.
Now, Mazhar has transitioned from new wave milliner to a four-collections-per-season full service fashion designer, on top of designing hats for the like of London Fashion Week star Louise Gray‘s own shows. Putting out accessories that look like styling props imagineered by the designer, a mix of video game beat-em-up, skimpy clothing, holster bags, fanny packs and awesome headwear. All presented by Mazhar on an always mixed up, black, white, and Asian cast of models, Marshall artists, and ladies with gem hued hair and Flo Jo’s nails.
This is Mazhar’s second standalone women’s collection and is less sportswear centric than his men’s output. Highlights included pleated mini and full length metallic skirts, Lonsdale style crop tops, siberian tiger and coloured faux fur jackets, hats and earrings.
Shystie, who performed wearing the collection is huge on the UK underground, but American readers should know she’s also an Azealia Banks collaborator: all art-directed and styled in Mazhar’s usual slickly dystopian, for the post gaming generation, style.
The son of Turkish immigrants Mazhar comes from London’s hyper multi-ethnic east end, AKA the future, and said he wanted to makeover grime a British rap genre "because it isn’t trying to be mainstream". His main objective? That by re-imagining sportswear via "Supremes era elegance" he’s trying to "envision a fantasy where by the future becomes today’s reality". Fun clothes for chicks whose nineties style icon is Lara Croft not Alicia Silverstone in Clueless.