For the last 13 years, Fashion East has been providing a shared platform for the best of London’s rising fashion talent to show their wears to the world and a one-stop shop for the press to identify the next big story. Fashion East successes have included launching the careers of Jonathan Saunders, Richard Nicoll, House of Holland, Gareth Pugh, Marios Schwab, Meadham Kirchoff, Louise Gray, and Nasir Mazhar. Meaning their current designer pick demands attention. This season’s designers are Ryan Lo, Ashley Williams, and Claire Barrow who are all presented in the London showrooms in Paris until March 7.

23-year-old Ryan Lo was compared by LOVE magazine to Balenciaga meets bubblegum, was born in Hong Kong and moved to London at the tender age of 17. Lo fell in love with girl’s clothing when he used to go to Boombox, the now legendary 00s clubnight where clubbers would create outfits just for the night. Lo said, "my label is my wardrobe, I design everything so I can wear it and fit all the looks on myself. Lo reckons Hong Kong taught him to be a citizen of the world to mix Korean, Japanese and western style and defines girly as a feeling, "girls can wear what they want, mean can’t for girls there’s a lot more freedom.

Ashley Williams‘ graduate collection was modelled by IT girls like Alice Dellal and Pixie Geldof. This season she majored on Elvis prints and teddy bears. Ashley calls her designs "funkyoffish" which she describes as good looking, impactful, easy to wear and non fussy.

Claire Barrow is a unique talent, she first caught the imagination of London’s fashion world with her custom hand painted leather jackets, causing one of everyone’s got to have one moments amongst a certain sort of fashion kid. Last season was rubber dungarees and looks created in the image of various drinks dedicated to tortured genius. This season was watering can, fish and lampshade "found object" bags, massive furry knits, baggy jumper skirts, a wedding dress, and a painted lampshade as a hat.

The London Showrooms

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