Coco Rocha Fights Back At Lexus Design Disrupted
Never get on Coco Rocha’s bad side because that lady has moves. She unleashed all of them at the "Lexus Design Disrupted" performance on Thursday, along with some world-shattering visual effects including holograms, projection mapping and 3d technology led by a team of creative geniuses from award-winning multimedia studio LEGS.
Against a pulsating backdrop of a world on the brink of annihilation, Coco swirled, clawed and shot multicolored lightning bolts against forces of darkness directed by duo Radical Friend and choreographed by Ryan Heffington. Filmmaker Andrew Thomas Huang of LEGS served as creative director and rockers HEALTH supplied the score, with inspiration from the show centered around designer Giles Deacon’s collection. You’ve got to hand it to Lexus for having the imagination and boldness to inspire an epic show like this.
The electric performance brought a celeb-packed crowd to its feet, including John Legend, Neil Patrick Harris, Sarah Jessica Parker, Chloe Norgaard, Sophie Sumner and Mary-Kate and Ashley Olsen. The illusionary world represented the journey of Rocha’s graceful heroine onto the path of creative independence and liberation. Her titanic struggle also revealed that Coco probably has a better vertical than you or me.
Photos by Mike Bogart, Marc Moran and BFA