Dress You Up In EDM
In honor of our party tonight and the fact that fashion week is now behind us, we asked Gabrielle Nicole Pharms to look back at how how fashion and EDM intertwine.
By the age of 12, I was deeply involved in the fashion industry. I blogged for the FIDM Orange County website in addition to interning for a local Houston-based couture designer. Throughout my junior high and high school years I was an avid dance music fan. I was gripped by the synths and captivated by the carefree style possessed by those in the dance music videos on MTV. This was the closest I could get in experiencing a live DJ set.
When I turned 18 in 2006, I attended by first music festival – Coachella Valley Music and Arts Festival. I was finally surrounded by the scene I was fascinated with all the while flaunting the festive attire I longed to wear for years. Fluorescent tube top? Check. Mixed patterns? Check. Rave kandi jewelry? Double check. Not to mention, I was able to finally see Daft Punk, Carl Cox, Audio Bullys (miss those guys), and Paul Oakenfold. It would be another three years before I’d experience another pivotal collision between the world of fashion and EDM.
The first show I ever covered at Fashion Week was the Twinkle By Wenlan Fall 2010 showcase. Models clad in a shimmery sea of purple and rich burgundy made their pre-finale strut to the A-Trak remix of the Yeah Yeah Yeahs’ “Heads Will Roll.” My heart skipped a beat as I was able to indulge in a buffet of dance music and high fashion. Designer Wenlan Chia is one of many that incorporate dance music into their runway shows and collection inspiration. Charlotte Ronson was ahead of the game by enlisting her sister, Samantha Ronson, as the in-house DJ of her shows during the biannual fashion week in NYC.
Outside of fashion week, there are EDM heavies that rub shoulders with couture designers. Dapper DJ-producer-remixer, Diplo, opts for an uptown suit and tie when he performs live. His look and effortless style caught the eye of American designer, Alexander Wang. Last fall, Diplo was one of the models for Alexander Wang Men’s Fall 2012 Ready-to-Wear. Even Daft Punk lent their robotic faces to Saint Laurent’s Fall-Winter 2013 ad campaign. EDM’s ubiquitous power within the fashion realm is truly undeniable. No one understands the validity of the aforesaid statement more than Parisian fashion music label, Kitsuné.
Kitsuné founders, Gildas Loaëc and Masaya Kuroki, started the company in 2002 with the mindset of combining a fashion house (Maison Kitsuné) with a record label. Electronic based music ranging from indie electronica to bass thumping house music and everything in between are the sounds of choice for Kitsuné. The label has released records from an eclectic roster of artists including Two Door Cinema Club, Hot Chip, Boys Noize, Yelle, and many more. Hamburg based DJ-producer duo, Digitalism, recently released their new EP, Lift, via Kitsuné. They cite their family-like ties with Kitsuné along with the label’s keen eye for art as the key reasons why they decided to release Lift from the imprint.
“We started out on Kitsuné. It’s always been, kind of, a home base for us. Especially for this release, we launched our new artwork and everything,” Jens Moelle of Digitalism stated. “When it comes to artwork or anything art related – which is really important for this release, the whole concept – I can’t think of anyone better than Kitsuné. That’s the main, number one thing that they do.”
The powerful influence of dance music touches more than the realm of fashion. The beauty industry has joined the fashion world on the dance floor – CoverGirl to be exact. Attending a DJ set at NYC’s renowned LAVO feels like being in the presence of dolled up models at an art installation. Rebecca and Fiona, Nervo, Nicole Moudaber, and other female DJs perform sets that are as flawless as their makeup.
EDM promotes a spirit of individuality and inimitableness – something that can be expressed with the stroke of a makeup brush. It comes as no surprise that CoverGirl added Australian DJ duo (and sisters) Nervo to their list of spokeswomen. Mim and Liv of Nervo are much more than two pretty faces. Last year, they were the only females to be included in the annual poll for the DJ Mag Top 100. Of course the ability to produce and perform is of the utmost priority, but adding a dose of vanity is harmless fun.
Whether you want to boast about it or not, reality is this: We all have interchangeable roles as observers and participants in EDM culture.
Photos by Andrew Boyle