Angelinos and Leopard Pony at Baja East
Fashion sales aficionados Scott Studenberg and John Targon exited their roles at Burberry and Lanvin brandishing a one-way ticket for a permanent vacation. Their travels have taken them to the Far East and beyond, in a worldwide scavenger hunt of inspiration. Based out of New York, the duo has channeled their lifestyle into a line of chic coziness, in hopes of building an empire on the "loose luxe" movement.
Noticing an apparent void for casual product in the luxury market, their mantra is "buy now—wear now." Though this might be a hard sell to the higher echelons of the fashion industry, their conviction is that their audience would buy into the brand via their story and lifestyle.
Deep v-neck hoodies in leopard ponyskin and Ikat graffiti tunics dominated the menswear presentation. For the ladies, oversize pearl- dotted safety pins held structured cashmere wraps tightly around theshoulders, and elastic towels wrapped crepe shirts. Overall, the looks were reminiscent of chic Angelinos en route to Vinyasa yoga, though the duo are set on their product being seasonless; fluid and transitional between the conflicting climes of Miami, L.A. and New York.
Colorwise, their prescribed "sky blue, capri, sand, night surf and sunset" harked to their tropical research destinations, and "pumice, glacier and embassy" came in cashmere woven into custom graffiti jacquard for a Manhattan customer.
Photography by Chris Swainston