Nike Tech Hyperfuse

Following the release of their super successful and cool Tech Pack Line, Nike has just released a lightweight version for the summer time, called Tech Hyperfuse. The line draws inspiration from the same cuts from the Pack Line which are engineered for athletic functionality (trapping body heat in so that you get the most of your exercise), while at the same time being super cool. The ad campaign is amazing too: the images black out the model’s face into total anonymity and what we’re left with are clothes in black and white or completely colorful, which become the models themselves. And if you’re worried about the thermal entrapment of other work out clothes, the fabrics for Hyperfuse are lighter and warm-weather proof, so you have no excuse to say it’s too hot to work out #sorrynotsorry.

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