Rihanna's Fashion Takeover

At this point in her career, Rihanna can most likely get away with anything she wants to do short of murder. After seven studio albums, numerous featured song appearances, and the beginnings of a film career, it appears that Bad Girl RiRi is poised to launch her very own empire of fashion.

‘Appears’ is a key word given that Rihanna has taken the preparatory measures for her latest endeavor in relative secrecy. There has been no official news from her team regarding this new direction and the lady herself has made no mention either. The only evidence that sheds light on this covert operation is the recent paperwork filed to trademark a wide variety of product names, all of which have Rihanna’s last name, Fenty, attached.

In a list appearing on, some of the listed trademarks include lines in clothing, cosmetics, swimwear, nails, and even lingerie. All of the hush-hush maneuvers to secure these trademarks have left us with more questions than answers. Is Rihanna Fenty the next Fendi? Will there be whips and chains included in her line of lingerie? And most importantly, will there be a line of umbrellas ellas ellas eh eh eh eh?

Photos courtesy of Inez and Vinoodh for 032c Magazine

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