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1/7 — Hood by Air



Fashion Meets Paint in Ai Weiwei for V Mag

What?! A fashion magazine is ruining clothes for a cover shoot?! They say that an act of destruction is also an act of creation, a tenet that would explain and define a great deal of controversial Chinese artist Ai Weiwei’s work. For the latest issue of V Magazine, Weiwei continues on his path of wanton wreckage as artistic vision, this time by bathing an assortment of designer wear in fountains of falling paint.

The shoot is entirely comprised of photographs taken at the precise moment that globs of paint begin to splatter onto the waiting models below, and subsequently drenching the new collections of ready to wear. Designers who submitted their clothes to Weiwei’s paint fountain were pulled from the collective Dover Street Market, and included pieces from Jacquemus, Phoebe English, Gosha Rubchinskiy, and Hood by Air.

Simultaneously evoking the shock of ruining unreleased fashion with the thrill of a Nickelodeon-style slime dousing, Weiwei’s shoot makes for a fiercely imaginative and visceral photo spread. In much the same way that he photographed the slow motion destruction of ancient Chinese vases, this project is an exercise in annihilation as art, with Weiwei using the value of high fashion as a canvas for his own vision. Take a peek at some of the finished shots above, and keep an eye out for the print edition when the magazine hits stands later this week on November 13th.

All images courtesy of Ai Weiwei for V Magazine

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