Beauty

11.20.2014

MAC Crowdsources New Faces For Campaign

Attention all selfie queens, do you want to know what it’s like to be “MACnificent” like Lady Gaga, Nicki Minaj, Rihanna or Miley Cyrus? Well here’s your chance. MAC is turning to the internet for support to find the next rising stars. The brand is casting six people to be the face of their new Fall 2015 Colour Collection titled “MACnificent Me” Winners will be whisked off on an all expense paid trip to New York City for the campaign photoshoot shot by a prestigious photographer and a makeover in February next year. To enter, all you have to do is submit an essay of 100 words or less on what makes you unique and a photo of yourself (selfies encouraged) showing off your "Style, Heart, and Soul.” You can sign up for the contest here.

Now more than ever companies like MAC are using social media to cast ad campaigns. Marc by Marc Jacobs used Instagram to cast models for his fall 2014 campaign and even DKNY scouted models online for its campaign with Cara Delevingne, both campaigns turned out to be very successful.

The competition starts now until December 12th. It’s open to those in the U.S, Australia, Japan, Korea, Canada, Spain, Thailand, Malaysia, the UK, France, Italy, Mexico, and Germany. So what are you waiting for? Get your glam on and register now.

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