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Recap: MILK X BURTON Launch

Burton’s flagship store, nestled in the streets of SoHo, had all the warmth and comfort of a Colorado ski lodge as it opened it’s doors to those lucky enough to celebrate the launch of the Milk x Burton collaboration. The new partnership has resulted in an exclusive line of sleek, technically bonded hoodies and backpacks designed specifically for the professional photographer’s every need.

Each guest clutched a cup of hot chocolate (some sprinkled with a dash of peppermint Schnapps) as they roamed the cozy, pinewood rows of the Burton store. Every piece of snowboarding and skiing gear imaginable was on display, as well as a smorgasbord of winter apparel; from knit beanies to wool socks to one-piece snowsuits in all manner of colors and patterns.

But what would a winter sports store be without a little fun? An interactive photo booth had everyone throwing down their toasted cheese sandwich bites and clutching Burton snowboards to serve up a little Shaun White realness. Even Milk founder Mazdack Rassi jumped in, representing one of the new Milk x Burton hoodies. Take a look through our photo highlights of the evening, and there’s still time to enter our giveaway to win your very own Milk x Burton hoodie or backpack absolutely free!

Photography by Siyaka Taylor Lewis

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