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MADE Music Showcases Makonnen, Bosco & Pell

“Club going up on a Tuesday” is one of the more recognizable lines from the in demand emcee ILoveMakonnen, but it also happens to be the most fitting description for last night’s Made Music founding partner American Express showcase 001, a concert venue gone standing room only club…yes, on a Tuesday. Those lucky enough to get inside the event that was co-hosted by Milk and Fool’s Gold were treated to performances from the aforementioned Makonnen, as well as rapper Pell and electronica chanteuse Bosco.

So what is Made Music? Simply put, it’s an incubator for upcoming artists. Just as Milk began Made Fashion Week as a way to foster and nurture young talent in the fashion industry, Made Music along with American Express will do the same with musicians. ILoveMakonnen, Bosco, and Pell are the first artists to support the program, and they are just as excited about our new program as we are. “To take that blueprint you guys have made for fashion and have that approach with music is genius” Bosco told us during her sound check ahead of the performance, “We’re going to do some real shit!”

But Made Music is not just a place where these artists can grow artistically. “I really want to expose people outside of the demographic of those into trap or R&B” said Bosco. “Having Milk as a backer will help me really get my voice out there.” Pell expressed similar thoughts, telling us that “Made Music is a good opportunity for me to expand my horizons. I love it, I feed off that, because it encourages me to be myself more and more. It’s going to be ridiculously dope.”

But just as dope was the sheer, raw talent of each of the three artists. Pell kicked the evening off with bombastic energy, leading the crowd through sways, claps, and chants of his signature concert greeting: ‘Pell Yeah!’ Bosco was up next, stalking out on stage in Maria Ke Fisherman realness, laying on us what she referred to as her “sexy talk-rap singing” and her fierce voguing that would have FKA twigs shaking in her boots. The night was closed out by ILoveMakonnen, whose rich vocals were smothered over the most pounding, booty-shaking beats we had heard all night.

As the crowd realized that the event was over, the Mercury Lounge was filled with collective sighs of disappointment; even some of our more esteemed musical guests like Dev Hynes and Vampire Weekend‘s Ezra Koenig were visibly put out. We could have kept going til the end of the week, right on through next Tuesday.

Photography by Andy Boyle

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