'Vernáculo' by Future Brown Is Here
Future Brown killed it at Art Basel, giving a live show that combined sick collabs with Kelela, Ian Isiah, Total Freedom, and Maluca, with other amazing entertainment aspects like jet skis and art themed photo booths. The cause for celebration was the debut of the new video Vernáculo directed by Rory Mulhere, and for those unfortunate enough to not have made the party at Basel to see the video we’ve got good news: it’s available online now on the Pérez Art Museum Miami’s website!
The video, which was commissioned by the PAMM and co-produced by Milk Made and Capture This NYC, is a discussion about the capitalistic surrealness of the makeup industry and it is the funniest thing we’ve seen in a while. With gold and earth tone makeup serving as the color palette, the video goes from a commercial you would typically see on TV for L’Oreal or Revlon to a crazy rebellion of anxiety, as Maluca (who provides the vocals for the amazing reggaeton song) and the other girls in the video start putting on Future Brown brand lipstick all over their mouths and cake their faces with dense, chalky foundation.
We’re obsessed with everything in this video, from the beats, to Maluca’s voice, to the visuals and everything in between. Thank god now we can loop it over and over again, maybe we might even take some makeup cues and rub our lipstick on our teeth as it dribbles out of our mouths.