Cute Grandmas are the New Face of Dolce & Gabbana
If we learned anything from 2014, it’s that beauty comes in all forms, regardless of any other factor. For the ad campaign for their Spring 2015 collection, Dolce and Gabbana tackled the oft unspoken issue of ageism, a particularly pertinent issue in the world of beauty and fashion. How did they possibly combat this? By spearheading their campaign with images of fierce and sassy Italian grandmas.
Easily the most indelible image from the upcoming campaign, the photo (taken by Domenico Dolce himself) seems a slice of Southern European life. Three cute grannies gossiping while adorned in tiaras with matching, highly ornate handbags, the kind that only D&G can create with such effortless opulence. The picture is the quintessence of their new campaign inspired by the aesthetics of Southern Spain and the culture of bullfighting, as all three of these women look like they just finished a decanter of wine post-siesta on the back porch of their villa.
But what really makes this portion of D&G’s ad campaign so resonant is the particular models they chose. It absolutely is only fitting to represent women of wisdom and establishment in any imagery inspired by Spanish culture, or even European culture at large. But it marks a refreshingly unique shift in major fashion house campaigns to depict outside the standard modelling demographic. There are of course a plethora of attractive youngsters in their new campaign, but there is something about those smiling grannies that is both politely amusing and overwhelmingly captivating in a way that makes us more excited for our octogenarian years than ever before. You go Dolce and Gabbana.