MLK Jr. Day: MTV Gives #TheTalk on Race

Today marks the birthday celebration and legacy of one of the most important icons in history, Martin Luther King, Jr., which means that the celebrations are more than plentiful. However MTV has taken one of the most interesting approaches to honoring the late Dr. King by launching a massive campaign called #TheTalk.

TheTalk is a 12-hour long segment wherein which all programming will be aired in black in white – a first in the history of television – and which will host brief pre-commercial features with cultural and political figures of today, such as Kendrick Lamar, David Oyelowo, Big Sean, and Common, amongst others.

Stephen Friedman, President of MTV, told The Huffington Post, “We did a study and found that 73% of 14 to 24-year-olds believe that having more open, constructive conversations about bias will help people become less prejudiced, yet only 10% report having those conversations often…Underlying some of the blindness around bias and prejudice is a lack of understanding of the history – of why we are where we are today.” The aim of #TheTalk is exactly that: to talk, to engage in conversations about race, and to understand what has and has not been done, and what can and must be done.

Just like Ava DuVernay, who directed the film about MLK Jr. Selma, says in her segment: “To be ‘colorblind’ is not a thing – I don’t think – that one should boast about. See color and celebrate it! See our differences and celebrate it!”

Tune in and let us know what you think!

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