The Gonz Skates & Paints with adidas
Always one to enlist the coolest cats of the bunch, adidas Originals has teamed up with skateboarding legend and artist Mark Gonzales for a special about art, New York, skating, and of course, adidas Originals Superstar 80s.
While the video is shamelessly promotional (shot of the adidas sneakers and boxes are abundant), it’s still always cool to shadow the Gonz while he shows us what he’s capable of. “We’re vandalizing all the time. We’re doing things that definitely should be outlawed. You’re breaking the law, really, with skateboarding, but I like to do it. I can’t stop,” says Gonzales on the profession that’s made him an icon.
In the video we see tricks, travelling ramps, mischief, art, and obviously blood – because it wouldn’t be a skate video without some injuries. The kicks are all white so that they serve as a canvas for personal customization, which makes sense for such an enigmatic painter as the Gonz, who shares, “I remember when I was little a lot of my cousins would kick me down a lot of their shoes and stuff and I had to figure out how I could make them mine.”
Customization is the name of the game, so get yours and start painting!
The adidas Superstar 80s by the Gonz will be available online and at select retailers starting February 9th