Say Goodbye to Marc by Marc Jacobs

A big announcement came today from American powerhouse designer Marc Jacobs. After a successful 14 year run, Marc Jacobs’ ready-to-wear sister line, Marc by Marc Jacobs, will no longer be. This is part of a huge restructuring of the entire Marc Jacobs brand. Along with the closing of MBMJ, Jacobs’ 32 year business partner, Robert Duffy, will be taking a step back as a main presence in the company, giving Sebastian Suhl, who was previously an executive at Prada and then Givenchy, the role of CEO. Jacobs told WWD, “In a sense, we’re starting at the beginning.”

The line’s discontinuation comes only a few years after Katie Hillier and Luella Bartley were selected to head the project. The fates of the creative director and womenswear design director, respectively, in the company is unknown, but the pair breathed enormous visionary life into their collections while at the helm. While this may be the end for the brand’s exclusive prêt-à-porter line, it may not be the end for affordable fashion from Jacobs. Jacobs’ clearly marks the intention of merging the two lines, “We believed that fashion could exist at lots of different prices. It could be flip-flops for $30, a well-priced T-shirt; there could be an honesty and integrity in different types of clothes. It wasn’t supposed to be a second line or the poor-relative-of.”

Is this the heralding of a new mixed-fashion age, where the brand means less than the diversity of the industry? Who knows. All we can do now is look back fondly at this year’s line, the last we will see of it, and keep our eyes peeled for the company’s next move.

Photo by Stéphane Sednaoui

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