WHAT THE HELL IS TIDAL? Get the lowdown...

Last night, music icons Beyonce, Kanye West, Nicki Minaj and Rihanna flooded twitter in honor of Jay Z‘s breaking announcement.

It turns out that Jay Z is planning to rival Spotify with his own music streaming service, Tidal, which he recently bought for $56 million from Swedish tech group, Aspiro. Unlike Spotify, Tidal will stream Taylor Swift and will be owned almost entirely by artists, specifically by Jay Z and his elite crew of friends. The 19 time Grammy award winning rapper explained, "Water is free. Music is $6 but no one wants to pay for music. You should drink free water from the tap — it’s a beautiful thing. And if you want to hear the most beautiful song, then support the artist." While Jay-Z has no intention on charging for water, he will be charging for Tidal.

Tidal will have two options for subscription. The cheapest service will be $10 a month for compressed format and $20 a month for ‘lossless high fidelity sound quality’.

This announcement surges after Apple declared their plan to work with Beats and release their own streaming service later this year. However, Jay Z’s not worried about this potential competition. Jay Z recruited some of music’s most powerful and influential artists to support him in his entrepreneurial endeavor. At the launch, Usher, Rihanna, Beyonce, Kanye West, Madonna, Nicki Minaj, DeadMau5, Alicia Keys and Jason Aldean signed a declaration that will allegedly "change the course of music history", according to Keys.

Some are skeptical of Tidal’s ability to take the music-streaming world by storm, but that doesn’t alarm Jay Z, who seems more preoccupied with his self-proclaimed controversial stance— “I just want to be an alternative, They don’t have to lose for me to win.”

Go here to see if you can identify Tidal’s ‘lossless quality’.

Photography by Jamie McCarthy

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