Louis Vuitton Denied the right to their signature print

What’s Louis, ma killa? Apparently, not their ‘signature’ checkerboard print. According to Vogue, Louis Vuitton no longer has the right to trademark their Damier checkerboard pattern. The European Union’s General Court, who made the ruling, decided that the checkerboard is too standard of a pattern to be trademarked by a single company.

Over the past few weeks, many fashion powerhouses have been hit by lawsuits relating to trademark infringement. Several weeks ago, Marc by Marc Jacobs was sued for using vertical stripes that resembled Adidas’ classic style. And while no lawsuit has been issued, earlier this month, LA artist KESH claimed that Versace copied her collection that she designed for American Apparel.

It’s not only about copying patterns and designs for these fashion brands. Recently, Saint Laurent sued the company behind the ‘Ain’t Laurent Without Yves’ t-shirts that follow the ironic trend of ‘fashion-fakes’. Aside from Saint Laurent, various other clothing companies have made spoofs of iconic fashion brands like Hermès, Céline and Comme des Garçons by satirizing their easily recognizable logos and slogans.

So, who’s in the right? Should Louis V have the right to their checkerboard print or do they just need to Commes des Fuckdown and get over it?

Photo from Louis Vuitton S/S 2013

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