Balmain Announces Collaboration with H&M
And the fashion world domination by way of H&M just keeps on coming. The European retail giant is still fresh off a collaboration line with Alexander Wang that flew off the shelves so fast that it spent more time being sold out than for sale. Their next collaboration, announced over the weekend, promises to be just as monumental. Ladies and gentlemen, Balmain x H&M is coming.
Balmain creative director Olivier Rousteing chose to announce the collaboration in the most flawlessly inspired way possible–by dressing gal-pals Kendall Jenner and Jourdan Dunn in the forthcoming apparel. The three of them strolled down the red carpet at the Billboard Music Awards casually, only revealing the precise nature of the clothing via Instagram a short while later. H&M quickly confirmed that this was not a high-fashion practical joke, but a glamorous preview of the collection to be released on November 5th.
If Jenner and Dunn’s outfits are any hint of what to expect from the collaboration, then it promises to be everything that Rousteing has come to characterize in his four-year tenure at the iconic French house. Angular-cut tops, heavily beaded jackets, wrap skirts, and stripes on stripes on stripes are some of the designs to look out for, building on Balmain’s most recent collections with the accessibility and the practicality of H&M wear. It promises to be among the most flawless and readily available fast-fashion we’ll find this coming winter, we’re just wondering whether Kimye will be the face of this as well.