Is Spotify Becoming The Next Netflix?

Have you been streaming a playlist on Spotify lately and thought, “I really wish I could watch Broad City clips and listen to a Tyler, The Creator radio station?” If so, you are not only the next great psychic (sorry Miss Cleo) but you also just predicted the huge expansion Spotify announced today at a press conference in New York.

Flanked by high profile appearances from D’Angelo, Questlove, Tiësto, and Broad City’s Iliana Glazer and Abbi Jacobson, Spotify unveiled a number of new features set to push their services into the video streaming, podcast, radio, and athletic worlds. The video service will include original and rebroadcasted video content from partners including Vice News, the BBC, NBC, Slate, E!, Adult Swim, MTV, Comedy Central, ESPN, Condé Nast, and TED. Among the original content will be “Dance Move of the Day,” which is produced by Amy Poehler‘s Smart Girls website, and a series called "Turntable" that pairs chefs and musicians.

In addition to revamping the radio service to feature original radio shows with artists like Tyler, the Creator and Odd Future, Icona Pop, Jungle, and Mike Skinner, there will also be a section for podcasts from WNYC, American Public Media, the BBC, PRX, and many more. The playlist feature will also be updated and is moving away from genres to instead focus on events and location- or time-specific playlists. Taking a page out of Songza’s playlist curation, potential playlists could be called “Sunrise Wake and Bake,” “Leftover Dinner Alone on the Couch,” or “Midnight Run to the Subway.”

With over 54 percent of the streaming market, it’s a bold move for Spotify to forgo strengthening their music services and instead focus on expanding into new markets. It will be interesting to see how other music and video streaming services react to the news. The new Spotify will roll out in the US, UK, Germany, and Sweden starting today and will continue pushing new features over the next few weeks.

Photo courtesy of Sean O’Kane.

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