The Mystery Behind Alaïa's New Fragrance
From his enigmatic reputation to the impracticality of his mysterious and untimely releases, what can and should always be expected of Azzadine Alaïa is the fantastic turnout of his unconventionality. The designer who has become infamous for refusing to show his collections in seasonal runway shows has just made an entirely new set of waves across the fashion world with the announcement of his first ever fragrance being released this summer.
During a chat with the New York Times, Alaïa shared his inspiration for the new scent, a rather puzzling combination that he describes as “the smell of cold water falling on hot chalk.” This supposedly would translate to the nasal passages as “airy notes and pink pepper; freesia and peony; animal notes and musk.” The embroidered black glass, gold-topped bottle was created by French furniture/industrial designer Martin Szekely, and features Alaia’s signature pattern of geometric shapes.
To maintain his status of unpredictability, Alaia chose not to share this information in a standard press release, but rather, enlisted the help of the upcoming scent’s managing firm Beauté Prestige International. Dubbed a ‘mediation,’ it contained details straight from Alaia that highlighted some of his thoughts on the project. “Creating a perfume is to confide in a woman, to steal her thoughts of tomorrow and run away with her before she ever looks back…My perfume is not reasonable — it makes time lie.”
Alaia first made a name for himself designing for the likes of some of the most astounding figures in fashion, including Grace Jones and Naomi Campbell. He’s also sold bits of his brand to Prada and Richemont in his tenure as head of his label. With a legendary background like his, it is almost surprising that it has taken so long for him to enter the world of fragrance, but that said, it promises to be among the more interesting scented products to come our way all year.