Rager on the Rooftop with Burton at Milk
Previewing Burton’s Fall/Winter line of snowboarding gear on a summer night is the kind of irony that added another layer to the annual event that’s always one of the most lit parties at Milk. While the evening sun seeped into the airy Milk Studios penthouse, people donned their sunglasses, grabbed drinks, and vibed to the rhythmic pulse of Nianga Niang’s and DJ Gravy’s music. The space was scattered with racks of Burton’s collaborations, including Gwen Stefani’s L.A.M.B, Playboy, and Filson. The range of work was stellar, going from The Neighborhood’s motorcycle-influenced clothing to a Swarovski diamond-studded helmet.
Guests kept pouring in as the night went on, with notable ones such as Mark McMorris, Shaun White, Carlo McCormick, Jz Radical, Lexi Boling, Lukas Abbat, Danny Davis, and Trouble Andrew. Greg Dacyshyn (Burton’s creative director), Kelly Clark (gold medal snowboarder & creative influence for the FeelGood boards), and Jeff Koons (the artist needs no explanation) made their appearance as well and we got a chance to talk to them. As we looked around, sifting through the ocean of snapbacks, bright-colored haircuts, and flower crowns, it was apparent that the people in attendance were not only interested in Burton, they were dedicated to it. Clark described her work on the women’s FeelGood board: “It’s for the girl who wants to go anywhere on the mountain and, not only will it perform well, I mean, it’s just pretty. And who doesn’t want that?”
Koons had nothing but kind words to say about the brand: “You know, I love all of Burton. I love the clothes, I love the design, but what I love more than anything are the people. They love other people and it comes out in the aesthetics of the designs.”
When asked about the artists Burton collaborated with, Dacyshyn said everyone they worked with were all, "good friends who happened to be very talented." You could see it during the party; everyone was spilling onto the dance floor, having impromptu vogue battles rivaling those in Paris Is Burning, eating whisky-infused ice cream pops from Tipsy Scoop, and feeling wavy. And as the sun set, people raised their phones in the air, taking Insta-worthy photos and selfies. Greg got it right when he said both his work and the party were: “Sorta like extended family. Always a great time.”