Karl Lagerfeld's Line Gets a Major Makeover
Nothing screams style like a collared neckline, a swooped back ponytail and matte black shades. Karl Lagerfeld, who needs no introduction, has personified fashion as the head designer and creative director for Chanel, Fendi and his own brand ‘Karl Lagerfeld’ — which is currently undergoing a major overhaul. Although his namesake contemporary line was discontinued back in 2006, Lagerfeld is now partnering with G-III Apparel to revamp and relaunch the brand.
Unlike his other creative endeavors, his namesake line is intended to fall under the bracket of ‘affordable luxury’. The first collection, Spring 2016, will feature women’s apparel and handbags, as well as men’s outerwear. Morris Goldfarb, the president of G-III explained, "We believe there’s an opportunity for another power brand today, and I can’t think of a better vehicle to fill that void than Karl Lagerfeld.”
As a part of the re-brand, the label is expected to open 10 directly operated stores across the Middle East, Germany and Korea and hit high-end department store retailers later this year. By 2016, ‘Karl Lagerfeld’ is expected to have a home-base in a New York flagship location as well as stores in China, Singapore and Malaysia. Until then, a limited selection of the collection will be available online via net-a-porter.
While the fashion god may not know his age, he certainly knows how to launch an international clothing empire — and practically overnight at that.
Photo courtesy of Getty Images.