Drake Takes A Bite Out of Apple's New Streaming Service

Started on Degrassi now he’s here. Yesterday, everyone’s favorite sad boy rapper teamed up with Apple to announce that his next album will exclusively be released through Apple Music, a new streaming service set to take on Tidal and Spotify upon its release on June 30.

Dressed in a dapper vintage Apple employee jacket that has already become the next great meme, he crooned to the crowd of tech enthusiasts about the wonders of Apple Music and Connect, which is a feature tailored for artists to share music, photos, and messages directly with their fans. No word yet on if there will be videos of Drake’s mom explaining her son’s sensitive soul and the difference between shedding actual tears and demonstrating that you have the potential to shed those tears, but we remain hopeful.

This news comes on the heels of his powerhouse headlining performance at Governor’s Ball on Friday, where he redeemed himself after a shaky Coachella set and managed to sustain his signature face of raw, pained emotion for the duration of the performance. He ran through a number of his greatest hits and despite lacking in guest appearances, Drake teased a future collaboration with The Weeknd who has also signed on to deliver exclusive content with Apple Music—starting with the new single, ‘Can’t Feel My Face.’

In one last bit of Drake news, the Sotheby’s x Drake collab video for the newest exhibition, I Like It Like This, has been released. Created as a means of amplifying the relationship between art and music by Black American artists, the project debuted last month with a raging afterparty in the Milk JamRoom.

With all of these projects and performances, 2015 looks to be the year of Drake’s refined commitment to artistry, surprise album announcements and vintage Apple jackets. One could even say that this is the year he went from zero to one hundred.

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