Adidas Makes Shoe out of Garbage
Seapunks rejoice! A shoe has been made for you. adidas, in partnership with Parley for the Oceans, a NY based ocean conservation group, just released a shoe made from recycled ocean waste.
The German shoe brand worked with British designer Alexander Tayler on the upper shoe’s design. Yarns and fibers were made by reclaiming plastic and garbage found in fishing nets and then placed through the same manufacturing process as other sneakers. The result is a beautifully rich aquatic green with threading that emulates water flow.
adidas has made past green efforts – in 2011 they committed to using 100% sustainable cotton in their apparel and in 2012 they used old shoes to generate power. This is just the latest project that explores sustainable innovations and serves as a preview for a new line of products that will be released this year, also composed of plastic from the ocean.
As fresh as the shoe is, adidas hopes that it also sheds some light on environmental issues. Currently, the sportswear label has no plans to release the shoe commercially which means it’ll probably be placed on display somewhere and eventually auctioned off for a huge amount. Maybe one man’s trash really is another man’s treasure.