PETRA COLLINS x LEVI'S GIVES DENIM A NEW ATTITUDE
At just 22 years old, Petra Collins has taken the world of photography by storm. Through her images, the Toronto born, NY based ‘babe’ sheds light on girlhood, celebrating female bodies and simultaneously protesting censorship. From exposing pubes, to freeing the nipple, Collins is not afraid to make a statement through her photos, which is exactly why it’s no surprise that Levi’s enlisted the ‘rookie‘ girl to shoot their latest denim campaign, a line that focuses entirely on women.
The iconic denim brand has just re-launched their entire women’s collection, ensuring that their styles fit all types of ladies. Through her trademark vintage aesthetic, Collins shoots an array of fab femmes like Joan Jett, Tali Lennox, Erin Wasson and Lion Babe‘s frontwoman Jillian Hervey looking effortlessly cool in their jeans. Besides rocking their denim, all of these ladies in Levi’s have one thing in common — a fierce attitude and a ‘bad reputation’.
Forget the male gaze, because this time, it’s all about Petra’s gaze and her girl gang of denim daredevils. It’s a ‘we the ladies, for the ladies, by the ladies’ type of sitch and we’re all about it.
Photography by Petra Collins