Coach Set to Make Their NYFW Debut

Ask anyone what kind of bag ruled the early 2000s fashion scene and they’ll probably mention Coach. Back when velour tracksuits were still trendy, the leather brand was king. Everyone had to have those monogrammed wristlets and baguette bags. But as the world moved on to the next trend, Coach was left in the dust. Over the past few years, the label has been in the process of rebranding, attempting to become America’s next luxury fashion house. They’ve traded their ‘basic’ preppy look for something a bit cooler: an upcoming NYFW debut.

While it was popular in the heyday of celebs like Paris Hilton and Lindsay Lohan, Coach still had to fight to be taken seriously. But that was then and this is now. The company has undergone a major metamorphosis under the creative direction of Stuart Vevers. His collections for the brand have catered to the modern fashion kids’ aesthetic of adventurous edginess and imaginative eclecticism. The brand collaborated with Gary Baseman, channeling their inner cartoon goths, and evoked some dreamy mod nostalgia with their SS15 campaign shots. During their latest menswear show, Binx Walton, Lexi Boling, and Julia Bergshoeff staged a riot girl-esque coup. No one forgot that.

With all the change happening to both the company and to the designs, the argument that Coach is making a comeback seems plausible. There’ll be a lot of eyes on the label next month, but Fashion Week is the perfect way to try and prove their new high-end status.

SS16 photos shot by Chloé Le Drezen

SS15 photos shot by Guillaume Roujas

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