A$AP Rocky Brings Gender Neutral Fashion to New Vid
If you’ve ever tripped out on hallucinogens while huddled over a jukebox you can finally stop feeling weird about it. The video for fashion’s fav rapper A$AP Rocky’s Jukebox Joints has dropped and is the drug trip you’ve been dreaming about. Continuing the trend set by his first single, L.$.D., A$AP pumped out swirling colors and killer outfits for his new video with a little help from a fashion label that’s slaying fashion and the gender binary right now.
Produced by rap’s other fashion king, Kanye West, Jukebox Joints is one of the best tracks on A$AP’s new album, At.Long.Last.A$AP, so the video had some high standards to fulfill. Despite dropping Kanye’s verse, the video still kills it in terms of visuals and fashion and stands out as A$AP’s directorial debut. Towards the end, he drops the line that’s as boastful as it is factual: "I changed rap, I’m fashion-forward, yeah I’m that important."
Helping bring fashion to the forefront of the haze-filled hallucinogenic video, A$AP decks himself out in groundbreaking designer J.W. Anderson’s signature (and gender-defying) designs. Pulled from his Fall/Winter 2015 collection, one of the hottest pieces is a turtleneck striped sweater with oversized zip detail because if anyone pulls of a turtleneck while looking lit, it’s A$AP Rocky.
By incorporating Anderson’s gender neutral styling into his new video, A$AP is joining the ranks artists like Jaden Smith, Mykki Blanco, Lil B, and Young Thug who are breaking down homophobia and transphobia in rap and hip hop.
Chill out, peep the fashion, and embrace the psychadellic visuals swirling through the haze in the Jukebox Joints video.
Photos via J.W. Anderson’s Instagram and Jamie Hawkesworth.