Acne Studios Casts Founder's Son as Face of Womenswear
Walk that walk and strut to fifth grade in your new heels. Acne Studios is here to show the world that the best accessory to a packed lunch is a killer purse and high heel combo—no matter what gender you identify with. For the upcoming AW15 collection, Acne founder and designer Jonny Johansson literally brought the collection home with a shoot featuring his 11 year-old son. The rise of celebrity offspring in the fashion world comes as no surprise, as Brooklyn and Romeo Beckham, Gigi Hadid, Kendall Jenner, and current Internet It-girl Lily-Rose Depp have taken modeling by storm over the past year. Now, it’s time to add Frasse Johansson to the list, and to consider Acne Studios a brand that fully embraces feminism – fuck yeah.
For the Viviane Sassen-inspired womenswear line, the young Frasse stepped into a pair of heals and shimmied into a mix of pastel shaded coats, showing that fashion can be universal and gender-neutral. After the phenomenal Johansson-designed FW15 menswear collection debuted last month, featuring slogan patches reading WOMAN POWER, GENDER EQUALITY and RADICAL FEMINIST, we probably should have seen the gender-defying womenswear ads coming. When asked about the decision to feature his son in women’s clothing, Johansson explained that this was symbolic of those early childhood memories of playing dress-up in your parent’s closet.
““This campaign is not at all about gender, but presenting this new breed that I think Frasse represents,” said Johansson. “Crucially, the look is fierce but also natural. This person is not looking for approval, there’s no nerves or political statement.”
For his part, Frasse was also radically cool about the entire campaign. He embodied a liberal feminist attitude towards genderless fashion, one that’s slowly becoming the norm within the industry.
“It doesn’t matter to me if it is ‘girl’ clothes or ‘boy’ clothes, I don’t really feel that there is a difference. It was totally fine. No problem,” he said of the shoot. “Heels are hard to walk in though. (They) hurt your feet.”
Better get those Dr. Scholl’s insoles, girl, because it’s time to strut your way over to the monkeybars during recess. No matter where you fall on the gender spectrum, you can be assured that Acne has your back.
The campaign, shot by Viviane Sassen, will premiere on Acne’s website this Thursday before appearing on billboards in New York, London, Paris and Hong Kong during this month’s fashion weeks and will go on sale September 10.