Props to the brands who got the best of us when we least expected it.



5 Times Fashion Labels Trolled Us All

Demna Gvasalia quickly became a well-known name in the world of fashion, and honestly, a name we just found out how to pronounce. Nevertheless, Vetements has become a new obsession among celebrities et al and quickly evolved into one of fashion’s most trendy line of high-street garms, coveted by broke teens all over the world.

And to celebrate, Vetements has gone international, creating their own rendition of a “garage sale” in the heart of Seoul, Korea. Featuring their “Official Fake” capsule collection, this line that includes Vetements-made knockoffs of Vetements’ most popular pieces. This pop-up shop became the brand’s playful reference to all the parody brands out there, who try to emulate the effortlessly cool label’s aesthetic. And since this isn’t the first time a fashion label has trolled us all, we decided to take a look back at some of the best fashion parodies to date.


Not Vetements. Vetememes. You see, shortly after Vetements released their infamous DHL Logo Tee with a price tag of $330, Vetememes appeared out of thin air, with a more affordable version of some of the brands more popular pieces. And just in 32 short weeks, Vetememes has recreated almost every Vetements piece of clothing and selling it at a quarter of the price.


Marc Jacobs

After falling victim to an “I-accidentally-posted-my-nudes-on-social-media” type scandal last year, Marc Jacobs ended up having the last laugh when he created a line of tees inspired by the incident. When Jacobs attempted to DM a sexy photo of himself to someone, he accidentally posted it to his feed with the words “It’s yours to try” as the caption. But the joke’s on us, because Marc ended up profiting from the faux pas by selling a tee to commemorate that moment, which was sold at his boutiques worldwide.

Mark Zuckerberg x H&M

Though it ended up being just another April Fools prank, H&M announced earlier this year that it would be teaming up with Mark Zuckerberg to create a line of clothing inspired by the CEO’s notable “uniform” of a grey t-shirt and blue denim jeans. The announcement of the very minimalistic collection came with a website and all.

Louis Vuitton and Céline

Like Vetements, many high fashion brands often take inexpensive trends and rebrand them as their own. Take the iconic plaid print made popular by shoppers in Chinatown. The instantly recognizable plaid started out as a go-to print for most shopper’s $5 reusable shopping bag, but eventually went on to the runways of Paris in collections for both Louis Vuitton and Céline, the only difference being a couple hundred dollars. Pinterest


During his final show at french atelier, Alexander Wang sent models down the Balenciaga runway in Chinese mesh slippers, reminiscent of the $3 shoes typically purchased at local beauty supply stores. The “Embroidered Flat Mules” did, of course, retail for a cool $1,545.

Embroidered Flat Mules inspired by classic bedroom slippers. #Balenciga #SS16 #PFW

A photo posted by Balenciaga (@balenciaga) on

Images via,, and Vetememes

Stayed tuned to Milk for more fashion parodies.

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