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Music

4.12.2019

A Day & Night Guide To Ultra Music Festival With Whethan

Two weekends ago we touched down in Miami for Ultra, the pinnacle of electronic music festivals. First up on our list of ones to watch? Ethan Snoreck, better know as Whethan, who has risen from humble beginnings of posting remixes to Soundcloud to producing original tracks with artists like HONNE, Flux Pavillion, MAX, and Dua Lipa. He’s been headlining music festivals around the world and we caught his set Friday night at the Ultra Worldwide stage, after which he stayed up all night long and into the early hours of the morning. On stage or in bed, it doesn’t matter if it’s day or night; Whethan’s on our radar. Get to know the DJ even better below. 

It’s been a year since I first saw you at the Madhappy pop-up in NYC and you just had your DJ showcase at Ultra Miami. How have you been?

Yeah, it’s been a ride. I’ve been fairly busy in the studio, usually the most part, playing at few festivals, but mainly just focusing on music and a few projects I’m working on this year.

With Life of a Wallflower, what was the process of producing this (both good and bad) how has it affected you as a DJ? Has it changed your perspective on music or how you work?

Life Of A Wallflower, Volume 1 was a project that I put together last year that was a lot of music that I was sitting on a long time. Some of it had already come out, but it was an era of my producing saga that kind of felt cohesive and felt like a project, and I really wanted to just put out a project finally. It’s been so long since I’ve been putting music out on Soundcloud and never really put out anything other than just like single or like remixing, so it was nice to be able to finally step into like an eight-song project of Life Of A Wallflower, which really means a little bit to me just about being kind of a wallflower kind of chill person, keeps to myself, doesn’t really become the life of the party really, just kind of in the background, which is interesting coming from a DJ’s perspective, always being in party scenarios and being the life of the party, but at the same time feeling like you’re by yourself at the party.

We can’t forget your flower mascot. It’s at festivals and in your music videos. What is it and what role does it play into your identity as a performer?

I really wanted to find a symbol or an image, or in this case a mascot that would kind of be able to play the role of me and my wallflower tendencies and attitude and  really just give a funny, weird visual to music videos and I brought him on tour last year and he would make appearances in the crowd and above the stage and whatnot. But it was never me in the suit. Not really me, but he just kind of reflects a version of me in the universe.

You are now turning 20 and you have already been headlining and performing everywhere. What has the process been like kind of doing your own thing and performing at these festivals?

It’s cool man. It’s like, when I first got into this I never really like saw myself playing shows or being even a performer or jumping in festivals and everything. I mainly wanted to produce music. So, once I started putting out music and people wanted to see me play shows and DJ live and stuff like that, it was a whole new experience that it has been such a process and I’ve learned so much along the way. It’s been fun. It’s really crazy. I never would have seen myself traveling the world, playing my music out. But, it’s been one of the more amazing things I’ve gotten to do in my life. Traveling the world has opened me up so many new things like food and fashion and just different ways of life.

EDM not just as a music genre but as a culture has really come up with all types of people and festivals like UMF that showcase it. What is it like for you to DJ in front of these amazing people? What is it about the EDM culture you really vibe with?

It’s crazy. Coming from seeing rock shows and like country shows, and like hip-hop shows, it’s cool to see like what kind of culture electronic music brings and the energy it brings to the shows because a lot of my music… some of it’s not crazy like thing or material, but putting those types of songs in an electronic crowd will still spark like a reaction. People will still go crazy, so it’s just super cool to be in a culture where people just want to dance and not really worry about what’s going on in the rest of the world and just enjoy the moment.

Thank you so much for your time. Any last words for the Milk family?

Look out for my new music. I’m working on a lot of projects right now, which either come out the end of this year or maybe even before that.

Stay tuned to Milk for more DJ news.

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