Plan your SXSW schedule with the help of #BossBabesATX founder Jane Hervey.



A Feminist Guide to South by Southwest

Jane Hervey launched #BossBabesATX in 2014 with a vision of connecting female-identifying creatives in the Austin, Texas area. Fast-forward a mere two years later, and her non-profit has hosted more than 50 events, linked up over 15,000 women, and, to top it off, now boasts an Austin Hall of Fame inductee in its ranks: Hervey herself.

It’s no secret that #BossBabesATX is making waves, but further than that, we’ll venture to say that it’s already established itself as a vital component of the Austin cultural landscape (both for the women it serves, and beyond). And while we’re still waiting on their NYC chapter launch (a girl can dream), an insider’s SXSW check list is still a perfectly dope Friday treat, all things considered.

We caught up with Hervey on the cusp of SXSW to get her personal must-see list of festivities. Below, a day-by-day list of events, plus our mini recap for easy scrolling.

March 10

Women in Creative Industry Meet-Up at SXSW

Creative ladies—this one’s for you. Join #BossBabesATX and the Cliche Collective for a gathering of women entrepreneurs, business-owners, and artists—basically everyone who knows how to hustle.

March 12

Tumblr Never Going Back

Tumblr is hosting a night in support of Planned Parenthood, so you know it’s going to be dope. RSVP with the link above—it’s one you truly can’t miss.

March 12

Create & Cultivate

A whole day of masterfully-curated events, including (but likely not limited to) panels, pop-up shops, and NPR Generation Listen sessions, as well as delicious food and drink.

March 13

Be Conference

A meeting of the minds, where powerful technology and even more powerful women collide. Think top-notch workshops, panels, mentor sessions, and networking.

March 14

She Shreds Showcase

You probably know She Shreds as the badass magazine dedicated to women guitarists and bassists. Join them at Las Cruxes for a full day of music, all ages and no badge required.

March 14


A showcase exclusively featuring women artists, DJs, collectives, and zines. Hosted by #BossBabesATX and Girlfriend.

March 15

#WCW: Two-Part Panel and Mixer

An intimate panel and mixer at the Austin woman-owned shop (and city favorite), Friends & Neighbors.

March 15

SXSJ for Planned Parenthood

Hotel San Jose’s SXSJ is donating all proceeds this year to, you guessed it, Planned Parenthood. Pop by and spend your cash where it counts (there’s lots of music, food, and goodies you’ll want to grab, no doubt about it).

March 18

Latinx AF

A Latinx market honoring the Latinx culture, with a focus on empowering Latinas, protecting the immigrant community, and cultivating new opportunities (within the community and beyond).

Featured image courtesy of Jane Hervey

Stay tuned to Milk for more SXSW coverage.

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