This New Campaign Wants You To Judge A Book By Its Cover
If you can look me straight in the face and say that you’ve never judged a book by its cover, I’ll know you aren’t to be trusted. The honest truth is that among the tens of millions of books that exist in the world, beautiful covers make a world of difference—especially now. We live in a fast-paced world where we see thousands of images every day, from magazines to movie posters to whatever’s flashing across the TV. That makes it all the more painful to know that some of the literature’s most beautifully written classics are going unread by a new generation of readers. Luckily, a collective of book lovers has created a crowdsourced campaign called Recovering the Classics to change all that.
The campaign began way back in 2013, when they reached out to designers from across the world, asking them to reimagine covers for classics that had made it into public domain as free e-books. After hundreds of submissions and last year’s partnership with the New York Public Library, the White House and the Digital Public Library of America, Recovering the Classics has set their sights on the next stage in their quest to put some class back in the classics.
After a year of planning, the group has created a system to distribute new e-books into schools and libraries nationwide. This is where you come in. A campaign called 50×50 has cropped up on Kickstarter to help fund their goal of putting at least 50 printed posted of the book covers in all 50 states. Depending on your donation, Recovering the Classics will send postcards, foamboard posters, paper posters, and PDFs of the classics with their new covers to you. It’s all to help inspire readership of the oldies for the next generation of bookworms—and that’s a cause we can get behind.
Head over to the 50×50 Kickstarter, grab your e-reader, and break out your favorite book as you wait for the mountain of snow on your car to melt away.
Stay tuned to Milk for more semi-literary news.
Images via Recovering the Classics and Tumblr.