About Last Night: #LIVEboldLEE
Last night, we stopped by Milk NY’s Digital Bar to celebrate with Lee Jeans. The iconic brand, founded in 1889, has just launched their Fall 2019 #LiveBoldLEE campaign shot by none other than Milk Fam, Andy Boyle. As evidenced by his wide range of past subjects including David Byrne and A$AP Rocky, as well as clients like Vogue and Paper Magazine, Boyle was sure to bring his signature charm and style to the shoot.
At the heart of the campaign was the evening’s host Zanna Roberts Rassi, co-founder of Milk Makeup and the creative director of #LiveBoldLEE. Specialty cocktails were served in an intimate setting, bringing together those who worked on the campaign and their close friends who were invited to customize Lee’s denim jackets with laser printing. Boyle and Rassi worked together to bring an innovative and exciting new approach to Lee’s new collections. We definitely recommend staying on the lookout for the launch of the full Fall collection.
In the meantime, if you weren’t able to attend, be sure to check out the gallery above to get a look at some of the highlights of the evening.
Stay tuned to Milk for more upcoming events.