Adidas Is Paying Schools To Remove Native American Mascots
In an era where presidential candidates are more terrifying than inspiring and sexism reigns supreme, it’s nice to see a socially conscious story make the rounds that inspires rather than infuriates. German athletic shoe and apparel maker Adidas showed a complete 180 from their culturally appropriative Jeremy Scott-designed Native American tracksuits from 2013 and announced that they will offer free design resources to schools looking to shelve Native American mascots, nicknames, imagery or symbolism. Oh, and they’ll even provide financial support to ensure the cost of changing is not prohibitive. What’s good, Washington Redskins owner Dan Snyder?
The program was announced in conjunction with the White House Tribal Nations Conference on Thursday in Washington where leaders from the 567 federally recognized tribes converged to discuss plans for a more inclusive environment for Native Americans. With over 2,000 schools still using Native American mascots, it’s good to know some companies care about the injustices faced by the people OG Fuckboy Christopher Columbus massacred when he got lost and landed in America in 1492. Adidas Group North America joins states like California, Colorado, and Oregon who are working to ban these offensive mascots.
“High school social identities are central to the lives of young athletes, so it’s important to create a climate that feels open to everyone who wants to compete,” Adidas president Mark King said in a statement. “But the issue is much bigger. These social identities affect the whole student body and, really, entire communities.”
Look, it’s 2015. America is long overdue to finally start taking responsibility for stripping away offensive Native American stereotypes from pop culture. Take off those headdresses you’re trying to wear to Coachella, get rid of the racist sports mascots, and show some respect.
Images via The Washington Post and Pete Souza.