Adidas Originals and Palace Release New Collection for SS16
While most brands showed their SS16 collections last September, London streetwear brand Palace Skateboards has just unveiled the lookbook for their Summer 2016 collaboration with Adidas Originals. And it’s not too surprising; founded by devout skater Lev Tanju around 2009, the skateboarding brand has always marched to the beat of their own drum. It’s working too, if their vast and loyal following is any indication.
With the new Palace Skateboards x Adidas Originals SS16 collection, the designers seem to have taken a much simpler approach. Gone are the busy prints and bold color schemes that marked their collaborations of yesteryear. Instead, this collection focuses on quality fabrics and materials, signaling a mature transition in the Palace and Adidas partnership. What’s more, the clothes are notably more subtle and functional: the collection is drenched in monochrome blues, greys, blacks, and whites that typically permeate sportswear collections.
Of course, the collection is still sufficiently suffused with the brands’ personalities. But you should never expect Palace x Adidas collections to completely lose all of their personality. Palace’s Tri-Ferg logo and Adidas’ signature stripes are still present—and as big and bold as ever—because when do sportswear brands not take the opportunity to splatter their logos all over their clothes? The collection also takes a cue from my closet and brings back velour tracksuit tops and matching towels, reminiscent of Juicy Couture’s glorious heydays. (They always will be in my heart.)
Thames London designer and dedicated sk8tr boi Blondey McCoy fronts the campaign once again, showing off the collection in backgrounds that reflect the stark simplicity of this season’s clothing. The collection will be released exclusively online and at Palace’s London store this Saturday, May 21st, so fuccbois, get your coins together quick.
Photos via Palace Skateboards.
Stay tuned to Milk for more skater collabs, cuz you know we love ’em.