Ardency On 'The Ones That Miss Me' & Making Music More Personal
Ardency’s M.O. is simple: stay true to its unique sound, and don’t get swayed by trends that take over the airwaves. Made up of Christian Gomez on vocals and guitar and Daniel Noguera on keys, this is one band that’s wholly unapologetic about their commitment to authenticity. So far, it’s done them good; their last record, Honey Moon, saw its title track “I Saw The End” take over Spotify’s Ultimate Indie playlist for 11 months and aggregate 2.3 million streams on Spotify alone. Now, Ardency is back, with a brand new EP The Ones That Miss Me via Majestic Casual Records, due in full on May 18.
We had a chance to meet up with the LA-based band to get more insight on how they got their start, more on the creative process, and what we can expect from The Ones That Miss Me.
Take me through how Ardency began.
Ardency has had a couple of beginnings, but I think the initial realization that we wanted to be musicians together happened early in high school. We used to skip first period and listen to electronic music in Christian’s immense Yukon, and we would bond over our fascination with sound design and composition. From there, we started making all different kinds of music together. Ardency the band, though, really started in 2014, and has seen a bunch of change and refinement over the years. None of the early music really exists anywhere anymore, but that’s probably for the better haha. The one remaining factor throughout the years is that Ardency was created as an emotional outlet for the both of us. We’re both lifelong musicians, and our obsession with songwriting (though selfish) is less about the music and more about learning to deal with our own emotions through creative expression—this is also why we settled on the name Ardency.
You both work in the music industry. Can you speak a bit about the roles you’ve taken on and how you think your experience has benefited you?
It’s been incredibly formative, much more so than we ever imagined. Initially, we opted for full-time jobs because we never wanted Ardency to become a financial burden; we didn’t want to be scrambling for output or releasing art that wasn’t ready because of financial pressures. Instead, we decided to spend that extra time in the industry in an effort to not only pay our bills but build experience. Since, we’ve been lucky enough to learn about auxiliary aspects of the industry like distribution, management, release marketing, publicity, and so much more. All of these skills have helped us self-manage and make more informed decisions.
How would you describe your music?
I think emotionally our music is descriptive of us in a lot of ways. A lot of our music deals with vulnerability, loss, and sadness, and most of the content is entirely personal. In life, we don’t always find resolution or closure, and a lot of the tracks on the EP analyze those types of scenarios. But, The Ones That Miss Me is a coming-of-age type story, and one that speaks to the acceptance of unannounced and permanent change. It’s a project about consequence and admission.
Musically, we focus on outputting songs that live in a more melancholic/sad atmosphere. We really love dissonance, chorusing, and tension in our sound design, but relatability in our melodies. The difference results in a strange, eerie familiarity. Lyrically, the substance often deals with rejection, refinement, regret, and sometimes resolution.
What would you say is your main motivation to make music?
An obsessive need to get our emotions out—it’s as therapeutic as it is fun.
How has your sound evolved over time?
We’ve always been interested in ambient sounds: bells, pads, and analog gear, so I think sonically, we’ve managed to always stay within a pretty tight soundscape. As far as direction, our latest material we’re releasing is actually incredibly similar the music we made at the very inception of the group. Along the way, a mixture of inexperience and external pressures caused us to deviate a little bit, but we’re happy to say that the last year has been entirely focused on a shift towards evolving only internally, and thus our music has been a direct reflection of ourselves. The ultimate goal is to make music that only we can make, write melodies that only we could imagine, tell stories in ways only we could. Further, if people resonate with that then it’s an added plus!
Obstacles are something we all encounter, what are the most valuable lessons you’ve learned in this industry?
Follow your gut, and always make choices with your art as the leading factor. Never compromise your artistic integrity, no matter who tells you it will drive streams and sales.
What’s next on your agenda?
It’s finally album time! From here on out I think it’s only albums on our radar. We’ve always released music in small bodies of work, but we want to start refining our skills as raconteurs.
Featured image courtesy of Brittney Christie
Stay tuned to Milk for more from LA’s best and brightest.