{ }



Area is Every Jet Setter's Bonafide Dream Come True [NYFW]

The focused femininity and edge that has become the beaming essence and staple of young designer brand Area is pretty remarkable. Going into their sixth season of showing at NYFW, the trendsetters have developed a more eclectic approach with their new collection, promoting a soft departure from streetwear to something a bit more jet-setter-ish, bonafide, and chic; a refreshing glimpse of an informed designer not going against the trend machine but instead implementing a different vision on top of it.

The collection itself has a 90s Romy and Michelle vibe (the beginning of the film, not the end), fearlessly allowing the chosen mixed prints and textures to be colorful and kind of thrifty but in a found fabric way, a bit nostalgic but more chic. The standout pieces of this presentation are definitely the dresses, each having an entirely different construction method, from wrap to slip, sleek to animated. Another exciting feat is the successful use of the brown fabric. We all are well aware of the constant debate surrounding the color brown, but Area makes an elegant effort to incorporate the rebel shade and give it the glam power it deserves.

Styled as though each are on mission—or headed to their next flight or cruise—the models donning captain hats and hoop earrings easily embody the Area aesthetic, with, instead of a “Look at me and what I’m wearing” attitude, more of a “Who is she and what does she have?” vibe. It feels mature and grounded, as though Area is growing up a bit. No complaints here.

Images via Vogue

Stay tuned to Milk for more from inside NYFW.

Related Stories

New Stories

Load More


Like Us On Facebook