No more fur for Armani!



Armani Takes A Stand For Animal Rights, Goes Fur Free

Fashion designer and icon Giorgio Armani made a bold announcement today; as of his FW16 collection, the designer will no longer be using animal fur in any of his collections—not in Giorgio Armani, not in Armani Privé, and not even in Emporio Armani. The Italian brand will be working with the Fur Free Alliance, which consists of over 40 animal protection organizations, to put an end to murdering animals in the name of fashion.

“I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections,” Armani said of his new policy. “Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Yet despite Armani’s moral and uplifting statement, the cultural message that fur is chic is still alive and well. Fendi, Prada, Chanel, Versace, Valentino, and Saint Laurent are but a smidgen of the designers out there that are still pumping out fur like Kylie pumps out Snapchats (re: a lot).

Versace is not shy when it comes to fur.

And though the brands churning out fur are certainly whitewashing this epidemic, it’s also true that Armani’s decision has the potential to start a real, global trend—or at least have a ripple effect on the fashion industry. Even before Armani decided to go fur-free, Stella McCartney, Vivienne Westwood, Calvin Klein, and Kate Spade had already sworn off fur.

But there’s still endless work to be done. For one, while faux fur may seem like a great alternative to real fur, the Humane Society US actually found that some brands that claim to use faux fur are in fact using the real thing. And the methods used to obtain the fur are harrowing beyond belief. Raccoon dogs, for instance, are sequestered and forced to breed at fur farms in China and Japan, before they’re eventually slaughtered and falsely labeled as faux fur.

Fendi Resort 2016, unabashedly furry.

If you want to stay woke about the topic, you can educate yourself on how to tell the difference between fake and faux fur with this guide from Humane Society International.

As a society and a culture, we shouldn’t need to accost people with a can of red paint to relay the message that wearing fur is wrong. Let’s hope Armani is one of many designers who decide to join the cause.

Photography courtesy of Pop Sugar and Fendi. 

Stay tuned to Milk for more hairy situations. 

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