ATL Is Hosting The Most Epic Sound Battle You've Ever Seen
ATL has had a busy week: since Monday, August 20, the city’s music scene has been gearing up for a sound battle too epic to miss, and now, no matter where in the world you call home, you don’t have to. Red Bull Radio is hosting this year’s Culture Clash in Atlanta because, well, it’s the epicenter of damn good hip hop right now. Clearly, the location was a no-brainer. What’s really got us stoked are the battles (or sound clashes, as they were called in 1950s Jamaica, where they originated), and who’s set to go head to head this Friday.
The competition will feature four crews led by Zaytoven (with Zaytoven Global), Mija & Kenny Beats (with Don’t Think), Kranium (with Frequent Flyers), and Fuego (with Fireboy Sound Crew). And make no mistake: these crews will rep hard their individual cultures and backgrounds. Loudest response from the crowd means a win for that crew. The rules are simple, but the competition will be fierce, and we’ll be looking for the crew with the dopest sound and most entertaining presentation (because what’s a presentation without a little personality?).
If you’re reading this and it’s Friday (TGIF), click here to watch the battles live, starting at 8 PM EST. We’ll be there IRL so tune in to the Milk Instagram for a full play-by-play from the front lines. Catch you on the other side, fam.
Stay tuned to Milk for more epic music.