Check out how this women-run café is encouraging men to fight the wage gap, one cup of coffee at a time.



Aussie Vegan Café Rolls Out "Man Tax"

Pay up, boys.

A vegan café in Melbourne, Australia just dropped a groundbreaking way to fight the wage gap—and it starts with a cup of coffee.

NPR recently reported that Handsome Her, a vegetarian/vegan, women-run coffee shop in Melbourne, has introduced an 18 percent tax to its male customers. One week out of every month, male customers have the option to pay a little extra for their skim milk, no foam latte (or whatever else they choose to order off the establishment’s vibrant menu). The tax is intended to simulate the 18 percent wage gap between Australian men and women, and all proceeds go toward Aboriginal women’s services. Thankfully, nobody seems to have any problem paying it—and the café has received a ton of media attention. Apparently feminism sells, after all.

“If men don’t want to pay it, we’re not going to kick them out the door. It’s just an opportunity to do some good,” says café owner Alexandra O’Brien.

The tax, though completely optional, has attracted customer attention from across Melbourne—and around the globe. “We’ve had men travel across town to visit us and pay ‘the man tax’ and throw some extra in the donation jar—guys, you’re pretty neat,” O’Brien posted on the café’s Facebook page. The “man tax” is just one aspect of the café staff’s dedication to creating a space “by women, for women,” where “creativity, thought and activism converge.” If you’re not already convinced, the shop is also committed to being as environmentally sustainable as possible. Plastic cups are not allowed, and instead, patrons are asked to bring their own mug. Back in July, the feminist coffee shop received a mention in the New York Times for creating their own “emergency wall” lined with mugs in the chance that patrons forget theirs at home.

The opportunity to combine your feminist agenda and your morning joe…priceless.

Images via Flickr

Stay tuned to Milk for more feminist news.

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