Passion, Pain & Demon Slayin’: go back in time to Kid Cudi's style from music videos past.



Celebrate Kid Cudi’s New Album With These Music Video Style Moments

On the heels of last year’s grunge rock-inspired Speedin’ Bullet 2 Heaven, Kid Cudi has returned to his rap roots with Passion, Pain & Demon Slayin’. The hip hop world is better for it; consider this album a return to the Kid Cudi that we all fell in love with from the ’09 and ’10 Man on the Moon projects, with a updated 2016 twist. It was an early (and much-needed) Christmas present to a world that’s been through a hell of a lot in 12 short months, and we’re counting our blessings this year because of it. 

If it wasn’t obvious, we’re stoked, and to celebrate we’re going down the rabbit hole of Kid Cudi’s music video repertoire to revisit some of his best looks to date. Peep the roundup below and see for yourself.


In line with the rest of the Passion album, Frequency continues the throwback trend, reminding listeners of Cudi’s spaced out, stoner vibe so present in his earlier work. With that in mind, a shirtless Cudi hiding behind psychedelic glasses seems particularly fitting. Screen-Shot-2016-10-13-at-12.57.06-AMKing Wizard

Kid Cudi dons a red velvet blazer for King Wizard where he’s appropriately framed in gold for the entire video (he is the “king,” after all). It’s by far the most structured of his looks, and we’re digging it. Kid-Cudi-in-the-video-for-King-WizardPursuit of Happiness

The third single (and first music video) from his debut album, Pursuit of Happiness is everything we love about Cudi: at the center of a party that’s kicked into slow motion, he’s the ultimate master of cool in a simple black bomber jacket and plain white T (alongside a not-to-be-missed baby Drake circa 2009). PageImage-492535-2154815-POH03Surfin’

Surfin’ pulls out all the stops with an A-list roster of cameos by the likes of Jaden Smith, Willow Smith, A$AP Nast, and A$AP Rocky (among others), plus production from Pharrell Williams. Amidst this dope crew, Cudi rises to the top: with another appearance of his holographic sunnies, a nondescript red flannel, and a backwards hat, he’s flying high as the life of the party. We wouldn’t have it any other way.kid-cudi-surfin-vid-2016-billboard-1548Day ’N’ Night

Day ‘N’ Night introduced the mainstream hip hop world to Kid Cudi as the first single from Man on The Moon: The End of Day. Walking through his dual reality-fantasy world (pop art, anyone?), Cudi switches between a white T and leather jacket to a much more formal black tuxedo ensemble. The message? His fantasy version of the mundane world has landed, and it’s here to stay. maxresdefault-1Images via UMG Recordings, Inc 

Stay tuned to Milk for more music video style stalking. 

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